Not a neuroscientist (although I am a scientist). It would be interesting to know if they plan on using any of this data in publications in peer-reviewed journals. From the way they seem to be going about their research (the nature of the analysis they're going to use is one thing I'd really like to know, in particular how they intend to mine quantitative data sets from that survey) I'd guess probably not. Frankly without peer review they can get almost any form of shoddy methodology into print and be relatively immune from criticism, but not from fame and money. Sorry for the anonymous rant, but bad science really does drive me up the wall.