I mean past just deactivation and the actual deletion process. With their data-collection goals and their licensing and content rights stuff in their TOS, I don't trust them to delete my info off their server if I ask them to. It's one of those 'yeah, no one can see it, we'll delete it eventually' data purge type things. But I'd rather keep my hand in by deleting the content from the account than by hoping they'll get rid of everything.